Testing AdWords Website Call Conversions WITHOUT Clicking on AdsAlready familiar with AdWords Website Call Conversions and want to jump right to the easy way to test them without click on ads? Click here!
Background:AdWords Website Call Conversions (aka WCC) are a powerful, yet rarely utilized feature offered by AdWords. They work like this; if someone clicks on one of your AdWords ads and visits your website as a result, any phone number listed on your site is automatically replaced with a dynamic call tracking number that Google will use to track the call and make sure the keywords/campaign used to drive the call are properly credited.
The biggest drawback to AdWords Website Call Conversions is that Google does not offer any easy way to test it and make sure you have set it up correctly. In fact, their official guide just says to try and do a search that will bring up your ad, then click on it and check to see if the number is dynamically replaced on your site. This a terrible testing system though, as this doesn’t work if you are an ad agency that build campaigns for clients that are geo-targeting outside of your location, plus, it requires that you not only stumble upon your own ad, but you also have to get an impression for one that has an active call extension. Add in the fact that call extensions require a certain search volume to be shown, and it can make it very hard to test WCCs.